Hybrid and Digital Immersive Events

Catalog description

Hybrid and Digital Immersive Events prepares students to plan, execute, and optimize events that blend physical and virtual experiences using immersive technologies. Students will explore how brands leverage VR, AR, and metaverse platforms to create engaging events that transcend geographical limitations and deliver memorable experiences to diverse audiences. This course covers the full event lifecycle, from strategic planning and platform selection to execution, engagement strategies, and post-event analysis. Students will examine successful immersive event case studies, including virtual concerts, product launches, conferences, and brand activations.