Metaverse Customer Experiences

Catalog description

The Metaverse Customer Experiences course focuses on designing, implementing, and optimizing customer experiences within metaverse environments. Students will explore how brands can create meaningful, interactive, and memorable customer journeys that blend physical and digital realities. This course examines the unique characteristics of metaverse interactions, including spatial computing, avatar-based engagement, and persistent virtual environments. Through practical application and case analysis, students will learn to map customer journeys in virtual spaces, design immersive touchpoints, and measure the effectiveness of metaverse marketing initiatives.