Building Brands in a Virtual World

Catalog description

Building Brands in a Virtual World course that explores how brands establish presence, identity, and community in digital and virtual environments including the metaverse, gaming platforms, and virtual reality spaces. Students will learn to adapt traditional branding principles to immersive digital contexts where physical and virtual experiences converge. This course examines successful brand activations in virtual worlds, explores the unique opportunities and challenges of virtual brand building, and provides students with frameworks for creating authentic, engaging brand experiences that resonate with digital-native audiences.