Curiosity for Creative Success

Catalog description

This course cultivates the mindset, habits, and practices that fuel sustained creative innovation in marketing. Students will explore the neuroscience of curiosity, develop systematic approaches to idea generation, and learn to leverage AI tools as creative collaborators rather than replacements for human ingenuity. Through experiential exercises, cross-disciplinary exploration, and reflective practice, students will strengthen their creative confidence, overcome creative blocks, and build sustainable curiosity practices that drive marketing innovation.