GEN 2364

Marketing Principles

Indiana Wesleyan University · UGRD · Fall 2026

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This course emphasizes the principles of marketing and will focus on the social process that directs an economy's flow of goods and services from producers to consumers in a way that accomplishes the goals of society. This course also examines marketing from the perspective of the organization. Prerequisite: BUS-100.

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Class #indiana_wesleyan_national_and_gl-2364Fall 2026UGRD3 credits
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