Business Strategy and Policy

Catalog description

This course contextualizes the functions of business within a framework of strategic management that considers the direction and goals of an enterprise; social, political, technological, economic, and global factors; industry and market structures; and organizational strengths and weaknesses. Emphasis is placed on the critical analysis of businesses from a general management perspective and the consideration of cultural and ethnicity differences as means for creating value and ensuring sustainable organizational success. Students will develop and evaluate a virtuous business framework that is tailored for specific industry and organization situations. Application and implementation of course theories and concepts in an organizational setting will be addressed through embedded, experiential learning experiences and activities within the course.