GEN 1649
Carrying Out the Business Plan: From Strategy to Action
Indiana Wesleyan University · UGRD · Fall 2026
Catalog description
This course guides students in turning their business plans into actionable steps toward launching their ventures. Through mentorship from experienced entrepreneurs, students build the confidence and learn to overcome the fear, costs, and complexities of starting a business. From funding and hiring staff to executing marketing, operational, and finance strategies, students will actively implement each aspect of their plan. Students will assess potential risks associated with their business launch and devise strategies to mitigate their impact. Biblical and ethical principles critical to the successful launch of their action plans will be addressed. After successfully completing all six ENT courses with a grade of "C" or higher, students will receive six months of Master Minds Group coaching from their experienced faculty. Prerequisites: ENT-301, ENT-302, ENT-303, ENT-304, and ENT-305
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