The Cash Flow Story

Catalog description

Students in this course will develop the revenue stream strategies and cost structure of their business idea to ensure an economically sustainable organization. This includes exploring pricing models, revenue generation strategies, fixed and variable expenses, and capitalization. Learners will also pitch their business plan to prospective investors and stakeholders. A business model canvas framework will be incorporated, offering a holistic view of engaging with and delivering value to customers. Prerequisite: ENT-301, ENT-302, and ENT-303