The Business Idea

Catalog description

In this course students will examine the context of business and the variety of functional areas of operations from the lens of an entrepreneur. A framework to support the creation of a business plan will be presented. This course provides students with an integrative outline to examine the external business landscape and market forces enabling them to recognize potential business opportunities. This course offers a unique blend of business acumen enriched by Christian insights. It is the first in a sequence of courses in the DeVoe Experience business core and is ideal for entrepreneurs and professionals seeking a foundational understanding of the business environment and the free enterprise system.