AI in Advertising and Branding

Catalog description

This course explores how artificial intelligence is transforming advertising strategies and brand development. Students will learn to implement AI technologies for audience targeting, ad creation, campaign optimization, and brand monitoring. Through case studies and hands-on projects, students will develop skills in leveraging AI to enhance advertising effectiveness, maintain brand consistency, and measure brand performance. The course emphasizes practical applications of AI in advertising for businesses of various sizes, from startups to established brands.