AI in Content Creation

Catalog description

This course examines how artificial intelligence is revolutionizing content creation for marketing purposes. Students will explore various AI tools and platforms for generating, optimizing, and distributing content across digital channels. Through practical exercises, students will learn to use generative AI for text, image, video, and audio content while developing skills in prompt engineering and output refinement. The course emphasizes the integration of AI-generated content with human creativity to produce effective marketing materials for diverse business needs.