MKG 348
Service Marketing
Indiana Wesleyan University · UGRD · Fall 2026
1 section
Catalog description
A study of the marketing of services as opposed to the marketing of products. Topics include distinct aspects of service marketing, management of service marketing systems, and positioning the service organization. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
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Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #indiana_wesleyan_marion-2376Fall 2026UGRD- credits
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