MBA 6420

Marketing Research

Indiana Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

A study of the generation, organization, interpretation, and use of Marketing Information in the business enterprise. The strategic role of Marketing Information is emphasized. Topics covered include: sources of information, research design and implementation, hypothesis testing, and problem-solving/decision-making.

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Class #indiana_professional_studies-0837Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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