MBA 6410

Salesmanship & Promotional Strategy

Indiana Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

An in-depth study of the four major promotional tools: Personal Selling, Advertising, Publicity, and Sales Promotion. Emphasis will be given to Personal Selling, stressing its role in the firm’s overall promotional strategy, and the Personal Selling Process.

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Class #indiana_professional_studies-0836Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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