Sport and Communication

Catalog description

This course develops students’ understanding of how to engage in strategic communications, which is the utilization of communication to help sport entities achieve their goals, including; fund-raising, crisis communication, and public and media relationship management. In sport, the two main goals are to generate revenue and to cultivate favorable stakeholder relationships. Strategic sport communication utilizes ideas from public relations, promotions, advertising, and marketing to help achieve their goals. The model known as the Strategic Sport Communication Model, illustrates the uniqueness of sport communication. Students in this course will use the SSCM to 1) assess case study examples of past efforts by sport organizations in communicating to their stakeholders, and 2) construct a communication example for their chosen sport organization in a simulation based manner to achieve a goal. The result will be a practical application of the SSCM for expanding their knowledge in the areas of communication and public relations practice. This will incorporate areas of Sport Sales, Promotions, and Fund-Raising.