Digital Innovation and Entrepreneurship

Catalog description

Companies are increasingly looking for individuals who can think of innovative ways of doing business, design new activities, create wealth, and bring out real opportunities. This course covers material on how to look for and create new products and innovation using the internet and digital technologies, how the internet impacts entrepreneurial competition, and how organizations can respond to the opportunities and threats associated with disruptive innovation. You will deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. You will develop creativity, teamwork, problem solving and learn how you can turn your knowledge into a successful start-up company.