Marketing Strategy

Catalog description

Class Hours: 3 Lab/Discussion: 0 Credits: 3 Prerequisite: MKTG 320 ; senior standing Description: Develops marketing and business decision-making skills to evaluate real-world business situations, analyzes marketing problems and scenarios, and produces solutions in the form of marketing and business strategies. Involves analyses based on quantification of marketing decisions and problem-solving scenarios using exercises and in-depth case studies that develop analytical reasoning. This senior-level course integrates knowledge of marketing and other business management functions into marketing strategy development, implementation, and control using either a marketing plan or marketing simulation exercises. Readings on classic and emerging issues provide applied perspectives of marketing in the business environment.