Digital Marketing Analytics

Catalog description

Class Hours: 3 Lab/Discussion: 0 Credits: 3 Prerequisite: MKTG 320 Dual Listed: May be dual-listed with MKTG 549. Description: Assess digital marketing analytics and apply it to your marketing career. Identify the advantages of data-driven decision-making and apply the decision-making framework — question, curate, analyze, and optimize. Measure and analyze customer response to earned, paid and owned media using each of the digital optimization tools such as Google Analytics so that students can make data-driven decisions in business.