MKTG 448
Brand Design
Indiana University of Pennsylvania-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Class Hours: 1.5 Lab/Discussion: 2 Credits: 3 Prerequisite: MKTG 320 Description: An integrated study of branding concepts in marketing and art, including aesthetics in commercial art, design of brand and corporate identity trademarks, theories of brand marketing and business strategy, customer touchpoints in brand communication and branding as a corporate strategy. Previously Offered As: (Also offered as ART 448; may not be taken for duplicate credit.)
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Availability not recently verifiedClass #indiana_pennsylvania_main_campus-MKTG448Fall 2026UGRD3 credits
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