New Product Design and Branding

Catalog description

Class Hours: 3 Lab/Discussion: 0 Credits: 3 Prerequisite: MKTG 320 Description: Discusses the new product design, development, branding, and launch process companies use to bring a new concept to market by satisfying customers’ unmet needs. Blends the perspectives of marketing and design and the process of product creation. A step-by-step process from product planning and concept generation to commercialization and product launch planning is covered.