MKTG 440
Direct Interactive Database Marketing
Indiana University of Pennsylvania-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Class Hours: 3 Lab/Discussion: 0 Credits: 3 Prerequisite: MKTG 320 Dual Listed: May be dual-listed with MKTG 540 Description: Introduces the role and nature of direct marketing including its current theory and practice. Includes designing and implementing direct mail marketing, telemarketing, database marketing, e-mail marketing, and Web/Internet based direct marketing for consumer and industrial markets. Utilizes case studies and applications. Explores social, public policy, and legal issues in direct marketing.
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Availability not recently verifiedClass #indiana_pennsylvania_main_campus-MKTG440Fall 2026UGRD3 credits
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