MKTG 437
Services Marketing
Indiana University of Pennsylvania-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Class Hours: 3 Lab/Discussion: 0 Credits: 3 Prerequisite: MKTG 320 Description: Focuses on current theories and applications of marketing techniques in the fast-growing area of services in the business, government, and nonprofit sectors. Emphasizes characteristics of services and their marketing implications and formulation and implementation of marketing strategies for service firms.
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Availability not recently verifiedClass #indiana_pennsylvania_main_campus-MKTG437Fall 2026UGRD3 credits
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