MKTG 431

Business-to-Business Marketing

Indiana University of Pennsylvania-Main Campus · UGRD · Fall 2026

1 section

Catalog description

Class Hours: 3 Lab/Discussion: 0 Credits: 3 Prerequisite: MKTG 320 Description: Concerned with the major activities involved in the marketing of industrial goods and services, including the industrial marketing system, marketing information needs of the industrial firm, industrial marketing implementation and control, and channel, pricing, product, and promotional strategies for industrial goods.

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Class #indiana_pennsylvania_main_campus-MKTG431Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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