MKTG 421
Marketing Research and Analytics
Indiana University of Pennsylvania-Main Campus · UGRD · Fall 2026
1 section
Catalog description
Class Hours: 3 Lab/Discussion: 0 Credits: 3 Prerequisite: MKTG 320 and MATH 114 Dual Listed: May be dual-listed with MKTG 521. Description: Introduces marketing research and data analytics in marketing decision-making applications. Implements research design and methodology components within the varied marketing domains. Utilizes statistical techniques for data analyses. Evaluates data visualization and marketing analytics functions.
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Availability not recently verifiedClass #indiana_pennsylvania_main_campus-MKTG421Fall 2026UGRD3 credits
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