MKTG 420

Marketing Management

Indiana University of Pennsylvania-Main Campus · UGRD · Fall 2026

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Prerequisite: MKTG 320 Corequisite: N/A Restriction: None Dual Listed: N/A Description: An analysis of marketing and operational problems and policies involved in planning, organizing, coordinating, and controlling a total marketing program with a focus on analyzing empirical data leading to application of strategic marketing tools in a Marketing Plan or Simulation. Cross-Listed: No

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Class #indiana_pennsylvania_main_campus-MKTG420Fall 2026UGRD3 credits
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