MKTG 321

Consumer Behavior

Indiana University of Pennsylvania-Main Campus · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: MKTG 320 Corequisite: None Restriction: None Description: Surveys noteworthy contributions of behavioral science and research on consumer purchasing and decision-making process, with particular attention to formal and informal influence patterns.

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Class #indiana_pennsylvania_main_campus-MKTG321Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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