Digital Marketing

Catalog description

This course introduces students to the basic level theories and applications pertaining digital/web technologies to promote or sell products and services to consumers and business. As they cover topics in website development, search engine optimization, email marketing, social media marketing, and mobile marketing, students work in an experiential project with an assigned business client and are placed in a decision-making environment similar to that of a marketing manager. Notes: Open to graduate students. Graduate students are required to do additional work of a research nature. Prerequisites: MKTG or BUS 361