MKTG 443Business to Business Marketing

Indiana State University · 3.000 credits · UGRD

Catalog

Examines buyer behavior and purchasing procedures within the business to business sector of the economy. Based on that understanding, the course also examines the development of appropriate marketing strategies for these important customers, perhaps strategic accounts, within the commercial/industrial, governmental, and/or institutional market. Prerequisite: MKTG 301 or BUS 361.

Recent sections

Fall 2026 · 1 section

Aug 18 – Dec 11

Section	Days & time	Location	Instructor
301Class #50513	Time not published	Web Site WEB	Sandeep Bhowmick
301 notes: Instructional method: Online