MKTG 438Marketing and Sales Analytics

Indiana State University · 3.000 credits · UGRD

Catalog

This course provides a survey of market research techniques and sales analytics methods with emphasis given on understanding and interpreting quantitative information in marketing and sales by designing and conducting a research study; analyzing and interpreting research findings; and utilizing data analytic tools, software and systems. Prerequisites: BUS 361

Recent sections

Fall 2026 · 2 sections

Aug 18 – Dec 11

Section	Days & time	Location	Instructor
401Class #52095	Mo · 6:00 – 8:45 PM	Federal Hall 0123	Sandeep Bhowmick
401 notes: Instructional method: Face to Face
402Class #52739