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MKTG 332Buyer Behavior
Indiana State University · 3.000 credits · UGRD
Catalog
An interdisciplinary approach to the analysis and application of psychological, social, and cultural influences on the buying behavior of consumers and organizational buyers. The interrelationships of marketing actions and buyer behavior are analyzed with the goal of making effective marketing decisions. Prerequisite: MKTG 301 or Business 361.
Recent sections
Fall 2026 · 1 section
Aug 18 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 302Class #50864 | Time not published | Web Site WEB | Jennifer Ann Mullen |
| 302 notes: Instructional method: Online | |||