MKTG 332
Buyer Behavior
Indiana State University · UGRD · Fall 2026
1 section
Catalog description
An interdisciplinary approach to the analysis and application of psychological, social, and cultural influences on the buying behavior of consumers and organizational buyers. The interrelationships of marketing actions and buyer behavior are analyzed with the goal of making effective marketing decisions. Prerequisite: MKTG 301 or Business 361.
Sections
Current meeting, instructor, credit, and enrollment details
302
Availability not recently verifiedClass #50864Fall 2026UGRD3.000 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- Aug 18 – Dec 11
- Location
- Web Site WEB
- Instructor
- Jennifer Ann Mullen
Section notes
Instructional method: Online
Details checked 4 hours ago
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