Entp Fundamentals

Catalog description

The course provides students with hands-on experience of the earliest stages of the entrepreneurship process. The experience begins with customer identification and progresses through problem definition, solution ideation, and validation. Students conduct extensive secondary research as well as self-directed experimentation to test assumptions and develop the necessary knowledge and skill to complete a business model canvas for a proposed enterprise. Students make multiple succinct but persuasive pitches or presentations culminating in one suitable for angel investors. Other restrictions: SCOB Graduate student or consent of SCOB Graduate Director