Strategic Marketing Mgt

Catalog description

This course emphasizes the key role of marketing in the success of a firm and how marketing connects to the other functional areas of the firm as well as with internal and external partners to create and deliver customer value. Pedagogy involves design and implementation of a customer-driven marketing strategy which includes the application of market segmentation, the marketing mix, and analytics designed to replicate the corporate decision-making processes. Restrictions: MBA student or approval of Program Director