COMM 390PR Writing

Catalog

This course emphasizes the strategies and techniques of public relations writing, with a focus on preparation and dissemination of a variety of formats and media (traditional, digital, and social media). Students will practice effective PR Writing and develop a portfolio that includes press releases, media advisories, public service announcements, broadcast news releases, story pitches, speech writing, brochures and newsletters, and other public writing. Prerequisites: Successful completion of Foundational Studies Freshman Composition