MKT 436
Strategic Marketing Management
Illinois State University · UGRD · Fall 2026
1 section
Catalog description
Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical.
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001
Availability not recently verifiedClass #illinois_4-3079Fall 2026UGRD3 credits
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