MKT 433

Advanced Integrated Marketing Communication

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

Provides an overview and experience in using the integrated marketing communication (IMC) planning process. Includes market/situation analysis as part of IMC development. Prerequisites: MBA 430 or equivalent.

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Class #illinois_4-3076Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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