MKT 338

Strategic Marketing Management

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

Development, implementation, and control of the marketing plan. Short and long-run perspectives are considered equally important. Includes analysis of actual and hypothetical cases. Computer simulation gaming is typical. Prerequisites: MKT 231 and 232.

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Class #illinois_4-3068Fall 2026UGRD3 credits

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Instructor: Staff

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