MKT 332

Creative Strategy & Design

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

Provides an overview of the creative strategy development process within an integrated marketing communication (IMC) framework. Includes detailed coverage and application of elements and principles of creative strategy and design. Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233.

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Class #illinois_4-3064Fall 2026UGRD3 credits

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Instructor: Staff

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