MKT 331

Developments In IMC Strategies

Illinois State University · UGRD · Fall 2026

1 section
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Provides in-depth coverage of IMC strategies including mobile, search engine, and digital marketing, product placement, sponsorship and event marketing, etc. Prerequisites: MKT 190 or 230; and MKT 231 and 232 and 233.

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Class #illinois_4-3063Fall 2026UGRD3 credits
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