MKT 312

Introduction to Data Management for Marketing Analytics

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

This marketing analytics course provides an introduction to the language of relational databases, Structured Query Language (SQL), and to database management and data integration to enable exploration and analysis of customer and market data directly from the data sources. Prerequisites: MKT 190 or MKT 230, and MKT 232

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Class #illinois_4-3058Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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