MKT 311

Marketing & Sales Forecasting

Illinois State University · UGRD · Fall 2026

1 section
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The role of forecasting in marketing decision making, and the systematic steps involved in conducting a forecasting project. Prerequisites: MKT 190 or 230, and MKT 231 and MKT 232; MKT 231 can be concurrent registration

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Class #illinois_4-3057Fall 2026UGRD3 credits
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