MKT 241

Foundations of Artificial Intelligence (AI) Applications in Marketing

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

The course provides an experiential overview of Artificial Intelligence (AI) Applications in Marketing. Emphasizing practical applications, students learn how AI tools create a wide range of marketing opportunities, with in-depth discussions on ethical and effective use. While completing experiential projects, students will secure certifications in relevant tools. Prerequisites: MKT 190 or 230

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Class #illinois_4-3050Fall 2026UGRD3 credits

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