MKT 233

Foundations Of Integrated Marketing Communication

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

Provides an introduction to and foundation for integrated marketing communication (IMC). Coverage will include brand strategy, management, and measurement, overview of promotional mix tools, and secondary research tools for situation analysis as the foundation for IMC planning. Prerequisite: Grade of C or better in MKT 190 or 230.

Sections

Current meeting, instructor, credit, and enrollment details

Updated 4 hours ago

001

Availability not recently verified

Class #illinois_4-3047Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
Location: —
Instructor: Staff

Class numbers and section codes come from the registrar.

Spot missing or incorrect course data?