MKT 232

Marketing Research

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

Examines marketing research methods and techniques used in the collection and interpretation of primary and secondary data. Hands-on experience is gained through participation in one or more research projects. Prerequisites: MGT 100 (or ECO 138 or GEO 138 or POL 138 or PSY 138 or MAT 350 or MAT 351) and MKT 190 or 230, both with a grade of C or better.

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Class #illinois_4-3046Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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