MKT 231

Buyer Behavior

Illinois State University · UGRD · Fall 2026

1 section

Catalog description

Theory and research on explaining and predicting consumer and organizational buying behavior. Course examines concepts that have implications for marketing management decisions. Prerequisite: Grade of C or better in MKT 190 or 230.

Sections

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Class #illinois_4-3045Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
Meeting dates: —
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Instructor: Staff

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