Sport Marketing

Catalog description

This upper level major course examines the theories, fundamentals and practical applications of marketing for sport related organizations. It offers a broad perspective of the diverse segments that comprise the sport industry – the Sport Performance Segment; the Sport Production Segment; and the Sport Promotion Segment. For the purpose of this course, sport marketing is defined as, “the process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport or sport business product to satisfy the needs or desires of consumers and to achieve the companies objectives.” By taking this course, students gain experience working in groups and are encouraged to develop interpersonal skills that may be employed in future endeavors. Additional emphasis is placed on the development of critical thinking, analytical, writing and oral communication skills.