MK 338

Marketing Research

Husson University · UGRD · Fall 2026

1 section

Catalog description

In this course, students examine the basic research concepts and practices as applied to the analysis of marketing problems. Topics include sources of data, collecting data, sampling, questionnaire construction, tabulating data, and report preparation using computerized statistical software.

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Class #husson-0719Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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