Media Marketing and Sales

Catalog description

Media Marketing and Sales explores the unique characteristics of print, broadcast radio and television, cable television and satellite services, the Internet, cell phones, and any media that are supported by advertising. Students learn how the various media channels are measured, how those measurements determine their relative value, the costs of advertising on various media, and how such media is packaged and sold through client relationship management, target market identification and market segmentation principles. More importantly, students learn competitive market strategy and sales and negotiation techniques employed by successful sales people across all industries. Prerequisite(s): MC 220 or BA 320.