Advertising Campaigns

Catalog description

Advertising Campaigns is an in-depth exploration of the structures and functions used in advertising. From advertising planning and strategy to creative advertising, this course helps each student to discover his/her own approach to lead a successful campaign. Advertising Campaigns covers subjects such as advertising and the marketing process, planning and strategy, account planning and research, media planning and buying, print media, broadcast and interactive online media, internet media, broadcast and interactive media strategy, creative advertising, copywriting design and production, direct-response marketing, sales promotion, public relations, retail and business to business advertising, and international advertising. Prerequisite(s): MK 216 and MK 220 .