Crisis Management

Catalog description

Crisis Management can be defined as a communications response to an event that has a negative impact on an audience - the public, customers/clients, employees, shareholders, etc. Examples of such events could include tainted food, a corporate leak, a political scandal, an entertainment or athletic scandal, damaged products that cause or could potentially cause life-threatening situations, natural disasters, terrorism, and financial disasters. In this course, students will analyze and critique high-profile cases and learn how to effectively respond to crises.