Competitive Intelligence

Catalog description

In this course, students engage in the discipline of competitive intelligence which involves the collection and analysis of relevant information that allows for more effective, timely and efficient decision making by key company leaders. Students examine the transition over the past three decades of cold war intelligence efforts being applied to global business competition. This transition has compelled companies to be more cognizant of their external environment and the rapid and profound changes in the market place. Prerequisite(s): MS 132 .